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What is Creative Visualization?

Samantha Davis

In the past decade or so, there has been much talk about something that is age-old, but now has a name. That name is “creative visualization”.

You’ve probably heard the term before in the news, or reading a magazine. Several creative celebrities – especially those into self-help – have touted creative visualization as the next great thing. But you don’t need to be a self-help guru to understand where the theory of creative visualization comes from.

To be clear, creative visualization isn’t really a technique at all. It’s a process one embarks on that is kind of like meditation in that there is the intent to focus on one thing, which lets the rest fall away. In meditation, the concentration (especially for those that are new to it) is usually on breathing.

Creative visualization centers the mind on a specific reality or outcome. Maybe it is a desired experience you want to have, or a material object you want to attain. Maybe it is a sense of calm, or wellness you’re trying to achieve. These are all common creative visualization topics.

Creative visualization is also not a new process. Since time immortal, thinking people have utilized creative visualization to attain that which they desired, but had not yet received or what they wanted to create. Think, for a moment, about the artist.

What is creative visualization?

What is creative visualization?

It doesn’t matter what media is used, the artist must first visualize the outcome – the final creative product – whether it is a painting, musical score, or dance choreography. In utilizing creative visualization, one is better able to control the outcome, because that outcome has been focused on to the exclusion of all else.

Creative visualization is a sensory process that involves all the senses together. For instance, if your goal was to learn to ride horses, you would imagine how it would feel to ride your horse at a lope confidently, how the wind would rush past you, and how it would feel to be one with the horse.

You would imagine how the horse would smell, of hay and grain, and imagine how the trees and sky would look going past as you rode. You’d hear the thump of the horse’s hooves, and hear him breathing heavily. By imagining the entire experience, you’re better able to focus on what actual action needs to be taken for that experience to occur.

Creative visualization can also be used to change habits. If you are a nail biter, imagine how having long, beautiful nails would look and feel, and how proud you would finally be of your hands.
These are the types of creative visualization that can change lives!

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